22nd January 2009
MND awareness film clip launched by the MND Association
Sarah’s Story: raising awareness of MND and the work of the MND Association
Date: 30 January-5 February 2009, 13-19 February 2009
Venue: 40 cinemas across England and Wales
Over last year, the MND Association has been developing a new awareness raising campaign called Sarah’s Story, based around a film clip aimed at conveying the emotional and physical impact of a diagnosis of MND. It is hard-hitting.
This film – the first ever UK broadcast ad created to raise awareness of MND - is to be shown in cinemas across England and Wales from the end of January and during February.
The cinema showings are thanks to the kind support of Pearl & Dean, who offered free broadcast time on 70 arthouse cinema screens. A list of the 40 participating cinemas is below. The dates of broadcast are 30 January to 5 February and 13 to 19 February.
The purpose of Sarah’s Story is to raise awareness of MND and the work of the MND Association. The campaign has been created at virtually no cost, with free support from within the advertising and film industries. Making the film has involved people with MND, in particular, Sarah Ezekiel, after whom the campaign has been named.
Now that the film is to be shown publicly, the MND Association are doing their best to let everyone involved with the Association know, as they would not want people to be taken by surprise if they happen to see it. The website: www.sarahsstory.org.uk is also being launched.
If you have questions or comments about the campaign, please feel free to contact Dr. Kirstine Knox, Chief Executive of the MND Association on 01604 611820.
List of participating cinemas:
Bristol Corus Hotel
Cambridge St John’s Film Society
Clwyd (Mold) Theatre
Durham Bede Film Society
Haverstock Hill Screen
Knutsford Civic Empire
Leamington Spa Apollo
Leicester Sq Prince Charles
Liverpool Woolton Picture House
London Baker Street Screen
London ICA The Mall
Lyme Regis Regent
Northampton Forum Cinema
Shrewsbury Old Market Hall
Taliesin Arts Centre Swansea
Tewkesbury Roses Theatre
Tunbridge Wells Trinity Theatre
Walton on Thames Screen
West End Apollo Cinema
Woodhall Spa Kinema